Seidman: The case for medical marijuana lies in the stories behind the ‘brand’ – Sarasota Herald

Shiny packaging at Sarasota’s newest dispensary isn’t as persuasive as tales of the people who need its products

I have seen the future of the marijuana industry. And it looks a lot like … an Apple store.

Last week, prior to its grand opening, I got a tour of Sarasota’s newest dispensary of medical marijuana — or, as the AltMed Florida folks prefer to call it, “cannabis infused products.” Operating within a small strip mall on Fruitville Road, the elegantly spare space is all gleaming white hard surfaces, minimalist furniture, light box displays of “product” and perfectly more at