A wellness rave is competing with Coachella this year

Outside of the overtly rave-y poster design, promise of drugs, and random list of DJs, it’s worth wondering how far this event—which skews suspiciously similar to the recent Goop Wellness summit—will stray from an average rave.

Carley Schumann, the brand relations manager behind the event, says Dusk Till Dawn is not a rave, although it’s “totally both” a festival and wellness event. She adds that it’s also not meant to compete with Coachella itself; indeed, it’s not geared to any particular audience outside of people with an interest in art, beauty, and design—as well as those who “just like want to party and

...read more at https://quartzy.qz.com/1250259/coachella-2018-lineup-will-compete-with-a-nearby-wellness-rave/